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Driving Future Mobility

April 01, 2021

FORWARD FOCUSED WEBINAR - The Automotive EV Revolution

Impacts and Challenges for OEMs, Tires and Materials

On March 26, Trinseo Synthetic Rubber hosted its first FORWARD FOCUSED webinar.

Forward Focused is a webinar series hosted by Trinseo's Synthetic Rubber and created to share insights and discuss future-oriented ideas for mobility and transportation. As an innovation leader in synthetic rubber, Trinseo aims to drive the industry's transformation through collaboration across the value chain. The goal is to achieve more ecologically friendly solutions for energy-efficient and environmentally friendly products.

The first webinar was dedicated to the electric vehicle revolution, and featured Timo Möller, Head of McKinsey Center for Future Mobility, Fehmi Yüksel, Consultant at McKinsey & Company and Robert Simmons, Managing Director, LMC Tyre. They were joined by Trinseo's Director of Technology & Innovation, Synthetic Rubber, Sandra Hofmann.

The conversation and subsequent Q&A session was moderated by Anamaria Cioanca – Senior Global Marketing Manager, Trinseo Synthetic Rubber, and covered the electrification of the automotive industry, the role of materials in curbing emissions, new standards and requirements for tires, and material innovations to meet these new performance targets.

Watch the full FORWARD FOCUSED WEBINAR video here!

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