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Driving Future Mobility

July 16, 2021

New EU Tire Labeling: A Change Enabler for Better Tires Globally?

Forward Focused is a webinar series hosted by Trinseo's Synthetic Rubber and created to share insights and discuss future-oriented ideas for mobility and transportation. As an innovation leader in synthetic rubber, Trinseo aims to drive the industry's transformation through collaboration across the value chain. The goal is to achieve more ecologically friendly solutions for energy-efficient and environmentally friendly products.

The latest webinar was dedicated to the new EU Tire Labeling, and featured Ricard Anadón, Senior Product Manager, Applus+ IDIADA, Daniel Heidenreich, Technical Service Leader Europe, Trinseo Synthetic Rubber, David Shaw, Owner and Chief Executive, Tire Industry Research (TIRes), Jarmo Sunnari, Senior Manager, Nokian Tyres and Ankur Vohra, Practice Area Head – Mobility and Industrial, Future Bridge.

The conversation and subsequent Q&A session was moderated by Anamaria Cioanca – Senior Global Marketing Manager, Trinseo Synthetic Rubber, and covered the tire labeling and the wider implications it has for the global tire industry. Covering the introduction of the EU tire label in 2012 and other label regulations, the conversation focused on the new EU tire label - what’s new and what’s to come – and exploring how labeling has and will impact tire innovation, materials development and testing.


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