Editorial Information

  • Jennifer Holzinger Press Contact Styron +1 989 832 4657
  • Inge Boets Press Contact, Europe/Asia Porter Novelli +32 476 999056 inge.boets@porternovelli.be

Styron’s LOMAX™ Technology Largely Exceeds Expectations

Midland, MI - Monday, September 20, 2010

As part of its continued focus on the development of innovative solutions that address the earth's energy challenges, Styron's Emulsion Polymers business created LOMAX™ Technology, which was first installed at its Latex manufacturing site in Dalton, Georgia, in November 2007. The plant runs for a large part on alternative energy and significantly reduces carbon dioxide (CO2) and greenhouse gas emissions, all thanks to LOMAX™ Technology. Almost three years later, Styron is proud to announce that LOMAX™ Technology is exceeding expectations and is well on track to deliver on its promises by the end of 2010.

When LOMAX™ Technology was first installed in November 2007, it was expected to reduce CO2 emissions by over 17 million pounds per year or approximately 24 million pounds of total greenhouse gas emissions. That is the equivalent of eliminating the use of 170,000 barrels of oil or removing 13,500 cars from the road each year. Three years later, LOMAX™ Technology has already reduced over 80 million pounds of CO2, nearly 30 million pounds more than originally anticipated.

"We are very pleased to see that LOMAX™ Technology is largely exceeding our expectations," said Todd Crook, Styron Carpet and Performance Latex Global Commercial Director. "LOMAX™ Technology is a win-win for Styron and our customers; the success of the technology demonstrates Styron's commitment to sustainability and to the principles of Responsible Care®. At the same time, LOMAX™ Technology reduces the carbon footprint of carpet backing by 25 percent[i], enabling our customers to make flooring products more durable and more sustainable, so to differentiate their product."

Recognition from the Industry

LOMAX™ Technology is one of the reasons Styron is considered a leader in terms of sustainable manufacturing and product development. Most recently, Styron was invited to speak at the SMART tour co-hosted by Shaw Industries Group, Inc. - the world's largest carpet manufacturer and a leading floor covering provider - and the U.S. Department of Commerce. SMART stands for Sustainable Manufacturing American Regional Tours.

The event took place on September 10, 2010, in Dalton and Cartersville, Georgia, and focused on sustainability in the flooring industry, as illustrated by the event's theme "SMARTer Textiles: Enhancing U.S. Competitiveness of the Carpet Industry by Addressing Sustainability Challenges in Local Supply Chains". Event attendees also visited the Styron plant in Dalton, Georgia, to see the LOMAX™ Technology in action.

The U.S. Department of Commerce's SMART effort involves Assistant Secretary-led, regional manufacturing facility tours across the United States, aimed at enhancing awareness of the benefits of sustainable manufacturing practices.

About LOMAX™ Technology

Latex carpet backing made with LOMAX™ Technology provides the same performance characteristics of conventional latex, yet comes with a lower environmental footprint, an especially important feature as demand continues to increase for more sustainable products across the entire industry's supply chain.

Named for its focus on delivering materials with LOwer environmental impact with MAXimum performance, LOMAX™ Technology uses methane gas collected from a nearby landfill as the primary energy source to manufacture Styron's latex for carpet backing.

Municipal landfills are the largest human-generated source of methane emissions in the United States according to the U.S. Environmental Protection Agency, and as a greenhouse gas, methane has over 20 times more global warming potential than CO2. The methane gas is piped to a landfill gas energy recovery facility and then to the Styron plant, where the energy is used to power the plant's boiler, virtually eliminating the need for natural gas. The resulting steam energy runs approximately 95 percent of the manufacturing processes at the plant.

Because the methane is being harnessed for energy instead of being released into the atmosphere, LOMAX™ Technology helps mitigate global warming by reducing Styron's use of fossil fuels and the landfill's methane emissions, while assisting carpet backing manufacturers in developing high performance products with sustainable attributes. Visit our website for information about where you can specify or purchase carpet made with Styron's LOMAX™ Technology: www.lomaxtechnology.com.

[i] Based on a study conducted by the Life Cycle Assessment group of The Dow Chemical Company, in accordance with ISO 14040 and ISO 14044 standards and third-party reviewed by an independent Life Cycle Assessment study, conducted by the University of Stuttgart.

About Styron

Styron is a leading global materials company, dedicated to innovate and deliver for its customers. Styron's unique and balanced product portfolio brings together plastics, rubber and latex businesses that share feedstocks, operations, customers and end users. Styron has a leadership position in its two flagship products, polystyrene and latex. The company benefits from global scale, a long-standing tradition of unrivaled customer relationships and a robust innovation pipeline. Styron has approximately $5 billion in revenue (2010), with 20 manufacturing sites in all geographies. Styron's 2,100 employees are committed to listen to customers' needs and provide them with innovative and sustainable solutions in markets such as appliances, automotive, building & construction, carpet, commercial transportation, consumer electronics, consumer goods, electrical & lighting, medical, packaging, paper & paperboard, rubber goods and tires. More information about Styron can be found at www.styron.com.

Editorial Information

  • Jennifer Holzinger Press Contact Styron +1 989 832 4657
  • Inge Boets Press Contact, Europe/Asia Porter Novelli +32 476 999056 inge.boets@porternovelli.be

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