For Trinseo, Perfecting Color is Not Just About Appearance, it is Also Functional

MAGNUM™ ABS Resins Make Color Matching a Breeze

Friday, November 10, 2017

Color not only makes products more attractive, a lot of times it has a functional role. For example, a lower saturation color or a vague color is able to reduce the impact on our emotions, widen the space of thought, bring depth, and make the product look taller.

Less Saturated Colors for Cars

Most of Trinseo’s premium automotive customers prefer to use less saturated colors such as black, grey, or beige for the interior of vehicles be to more aesthetically pleasing. Matte finish is in general preferred for automotive interiors, which helps reduce the color saturation, and also makes the drivers’ eyes more comfortable.

Automotive Interior Applications

Bright Plastic Resin Colors for Toys

As children constantly strive to make sense of their environments, objects that are stark and bright are more stimulating and interesting. Colors have long been said to affect people's moods and can have a significant effect on children’s development. Warmer colors like orange and yellow bring happiness and comfort. Red has been known to increase the heart rate and therefore increase alertness and the appetite. While cooler colors like blue and green tend to have a calming effect. For this reason, color is essential in the toy industry and our customers are very particular in the brightness and consistency of the colors of their products.

Child playing with toys

MAGNUM™ ABS Resins – An Efficient Material for Color Matching

Color matching is always an important concern for fabricators, as both brand owners and consumers expect the same colors for the same product lot-to-lot, run-after-run.  No matter where and when they receive the same product, they expect them to be in the same color as before.

Masterbatch Process

It is never easy to create parts in your ideal colors.  And to create parts in your ideal colors consistently, it is even more difficult.  The advanced properties and features of MAGNUM™ ABS Resins help customer color their parts closer to the desirable target aesthetics with less pigment, and bring significant cost savings without compromising quality.

The reason behind?  This is because the consistent white base color of MAGNUM™ ABS Resins, as well as other advanced properties, such as high thermal stability and outstanding UV resistant attributes, make color matching a lot more efficient.  Which means, customers can spend fewer man hours and less resources in adjusting the machine as MAGNUM™ ABS Resins is highly lot-to-lot consistent.  It also leads to less pigment and fewer possible defects.  Besides, it makes it possible for parts to be made by different machines and even different fabricators.  All of the above impact positively on cost saving. Trinseo’s professional color matching services enable our worldwide customers to match their desired color at ease. Being customer-centric has positioned Trinseo ahead of the curve.

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