Shortly after the launch of Trinseo’s new product SPRINTAN™ 918S, Samer Al Jabi, Global Business Director, Synthetic Rubber, spoke with Rubber&Plastics News (RPN) for a special report highlighting the expansion of Trinseo’s SBR (Styrene-Butadiene Rubber) product line for tires.

The article was published on June 3, 2019 to RPN’s broad range of readers involved in research and development, operations and production, analysis, and quality control. The report explores how Trinseo is responding to industry trends including sustainable mobility, legislation, and the drive for higher performance in the tire market, in addition to the current mobility revolution.

Al Jabi communicated that modern tire buyers are increasingly concerned with factors such as fuel efficiency, safety, noise and rolling resistance. RPN emphasizes that collaboration between Trinseo and its customers in the tire industry is the key to success. In response to tire-maker need, Trinseo’s solution SBR materials have helped the auto market reduce rolling resistance in cars by more than 25 percent in the last decade.

Read the full coverage to learn about Trinseo’s dedication staying ahead of the market.